This fifth Evens Prize for Media Education, administered by Evens Foundation, will reward a project that helps young people, aged 12 to 18, to develop a critical attitude to the media. Any European project that enables young people to question, analyze and evaluate the media, in non-formal or informal learning contexts, can apply. Submission deadline is set on August 16, 2016. The proposal must be submitted by a registered organization, association or institution based and working in the EUROPEAN UNION.
This call for entries focuses on developing a critical attitude to the media. Today, young people are extremely vulnerable to manipulation by the media. Within the constant stream of media messages (24-hr news cycle, endless feeds on social media platforms, specialist sites, etc), false and manipulative information is no exception. From all sides of the ideological spectrum, false media messages are constructed and distributed to influence thoughts, opinions and even behavior. On top of that, there is an increasing number of online hatemongers whose main objective it is to polarize society into competitive or even enemy groups, with growing extremism and radicalization as a worrisome result.
The prize aims at all European initiatives that creatively address these issues, together with the target group of young people. Given the inherent, well-documented limits of formal education, which do not meet the needs of learners in certain socio-economic groups or geographic locations, or due to language and social barriers, this call focuses exclusively on projects in informal or non-formal learning contexts.
An external international jury will assess all the proposals and select the laureate(s). The winner(s) will be invited to the Award Ceremony during the next Media Meets Literacy conference in May 2017. The prize money of 25,000€ can be used to further develop their project.