Mission of Media Diversity Institute Western Balkans (MDI WB) is to contribute to the improvement of inter-community relations, promote tolerance, and encourage dialogue through media among individuals and groups coming from different backgrounds.
The MDI WB work is focused on upholding the fundamental human rights of Freedom of Expression and Access to Information which should be enjoyed by all citizens regardless their gender, race, ethnicity, religion, age, physical or mental abilities, social status, political affiliation or sexual orientation.
To achieve this MDI WB takes two main directions: fostering media and information literacy (MIL) and, more particularly, combating on and off line hate speech and contributing to further professionalisation of media in the field of reporting on social and cultural diversity.
MDI WB aims to offer a range of different activities to contribute to more tolerance in the region by
– Increasing awareness of the media, media development community and media educators of the importance of Inclusion and respect for Diversity
– Increasing understanding, particularly amongst marginalized communities and journalism students, of Media and Information Literacy
– Increasing competence and capacity amongst minority and youth CSOs on media relations online and offline
MDI WB is a sister organisation of Media Diversity Institute (MDI), London based NGO, that works internationally to encourage and facilitate responsible media coverage of diversity. It aims to prevent the media from intentionally or unintentionally spreading prejudice, intolerance and hatred. MDI encourages instead, fair, accurate, inclusive and sensitive media coverage in order to promote understanding between different groups and cultures.