Founded in 1995, Media Plan Institute (MPI) is active in three main areas: education, research and production. MPI is well known for its media content analysis, with the emphasis on media coverage of election campaigns.
MPI specialized in the area of development and promotion of diversity and related human rights, with the emphasis on children and marginalized groups.
MPI has an exceptionally well developed network of associates from the entire former Yugoslavia.
Media Plan Institute is the founder of Media Initiatives in 2005, a non-profit organization for the development of media and promotion of independent journalism. The aim of Media Initiatives is raising public awareness on the importance of developing democracy and tolerant public dialog, respect for human rights and diversity.
Media Initiatives organizes training programs, seminars and media conferences aimed at supporting development of modern professional and ethical media. It is also active in media production, research and publishing.