MCCM
RESILIENCE
OUR MEDIA
Media Diversity Institute Western Balkans was established in 2014 and since then its work has been focused on upholding the fundamental human rights of freedom of expression and access to information which should be enjoyed by all citizens regardless of their gender, race, ethnicity, religion, age, physical or mental abilities, social status, political affiliation or sexual orientation. To achieve this MDI WB takes two main directions:
- Fostering media and information literacy
- Combating online and offline hate speech and contributing to further professionalization of media in the field of representation of social and cultural diversity.
The mission of MDI WB is to contribute to the improvement of inter-community relations, promote tolerance, and encourage dialogue through media among individuals and groups coming from different backgrounds. The flagship projects of MDI WB are:
MLADI (Media Literacy Alliance and Digital Importance) which aims to encourage and enable civic participation of young people in Serbia and empower them to be engaged, informed and responsible citizens by raising their media and digital literacy and providing them with the necessary tools and channels to express their opinions to a wider audience.
Reporting Diversity Network 2.0 established with the objective to effectively influence media representation of ethnicity, religion and gender in the Western Balkans.
Both projects are run together with MDI WB sister organization – Media Diversity Institute (MDI), London based NGO that works internationally to encourage and facilitate responsible media coverage of diversity.
Throughout its work, MDI WB target mainly:
- Young people – aiming to raise their awareness and equip them with media literacy skills
- Journalists and the media – aiming to raise their professional standards
- Civil society – aiming to build their capacities and activate them in countering the narratives of divide
