MCCM
RESILIENCE
OUR MEDIA
In the digital age, where disinformation spreads faster than fact, young people are often the most vulnerable targets. Recognizing this critical threat, the Organization for Democracy, Anti-Corruption, and Dignity – ÇOHU, a dedicated civil society organization focused on promoting democratic values and civic education in Kosovo, took its mission directly to the youth.
The project was implemented on a national scale, targeting high school students across 15 different municipalities in Kosovo, including Prishtina, Podujeva, Mitrovica, Vushtrri, Skenderaj, Peja, and more. The core mission was to equip the next generation with the critical thinking skills necessary to navigate the modern information landscape.
The project’s main activity consisted of a series of engaging lectures and discussions held directly in high school classrooms. ÇOHU’s team worked closely with municipal education departments and school principals to integrate these important sessions into students’ regular schedules.
The lectures focused on the dangers of disinformation and fake news, helping students learn how to identify trustworthy sources, understand media ethics, and think more critically about the information they consume. To reinforce these lessons, the project produced and distributed hundreds of informational brochures, giving students a tangible resource to take home and revisit.
Nearly 400 students were directly engaged through activities that encouraged them to move from passive media consumers to active, critical thinkers. By integrating these lessons into their everyday learning environment, a more resilient generation has been fostered, less vulnerable to the impact of false information.
The project is funded through the Our Media sub-granting scheme, which has provided support to 21 local projects across the Western Balkans.
The regional program “Our Media: A civil society action to generate media literacy and activism, counter polarisation and promote dialogue” is implemented with the financial support of the European Union by partner organizations SEENPM, Albanian Media Institute, Mediacentar Sarajevo, Press Council of Kosovo, Montenegrin Media Institute, Macedonian Institute for Media, Novi Sad School of Journalism, Peace Institute and Bianet.
This article was produced with the financial support of the European Union. Its contents are the sole responsibility of Press Council of Kosovo and SEENPM and do not necessarily reflect the views of the European Union.
