Digital Resource: Sponsorships, Advertising and Special Projects Opportunities

This is the third digital resource in a series dedicated to monetizing solutions and constructive journalistic content. The series “Building a Sustainable Media with Solutions and Constructive Journalism” includes five digital resources designed to help you better understand the concepts and strategies your newsroom can use to turn this approach into a profitable model. You will discover real-life success stories from newsrooms across Europe, along with tips and strategies to help you integrate solutions journalism into your editorial workflow.

In this third installment we look at how media outlets can leverage their editorial focus on solutions journalism to generate revenue from corporate stakeholders interested in making their brands more visible. This is one of the more ethically thorny propositions to explore, requiring media companies to be strict in maintaining the editorial work’s independence from commercial teams’ objectives.

Read this resource here.

Read the first resource “Creating and Editorial Cultural Shift”.

Read the second resource “Attracting Subscribers with a Different Editorial Approach”.

These resources are part of the “SoJo Europe” project, implemented by Transitions (Czech Republic), Journalismfund Europe (Belgium), the Constructive Institute (Denmark), and The South East European Network for Professionalization of Media (SEENPM) with financial support from the European Commission (Creative Europe Media).