SEENPM launches Regional Study on Public Service Television in the Digital Age

March 21, 2008, Sarajevo – The South East European Network for Professionalization of Media (SEENPM) and MEDIACENTAR Sarajevo launched the results of the regional survey on the public service television in the digital age. Researchers from five South East European countries analysed to what degree public service broadcasters in their countries are ready to meet the new challenges related to digitalization, as well as what actions and policies are needed to ensure the existence and development of public service television programming in a digital environment. All reports are now available on the website of the Mediacentar Sarajevo.

In order to provide an overview of existing and potential policies and to outline a set of clear, practical recommendations that would ensure the existence and even development of public service programming in a new multi-channel and digital environment, each study starts with the analyses of:

the overall readiness of the market to confront new challenges, including both the analysis of the media landscapes – shape and trends and (changing) audience/ users behaviors;

existing regulatory framework and state policies and their supportive role in the process;

PBS, its position in society and on the market, their (strategic) approach towards new trends and its capacity to enter the digital age.

The research findings / reports are to be published in Miklós SÜKÖSD and Adla ISANOVIC (eds.) Public Service Television in the Digital Age: Strategies and Opportunities in Five South – East European Countries. Mediacentar Sarajevo 2008. Besides five individual country reports covering: Slovenia, Bulgaria, Croatia, Serbia, Bosnia and Herzegovina, the publication includes a regional overview:

“Uncertain Future: Public Service Television and the Digital Age in Five Southeast European Countries” by Adla ISANOVICand Miklós SÜKÖSD

“Can Technical Needs Dictate Cultural and Public Interest? Public Service Programming and the Digital Age in Slovenia” by Marko MILOSAVLJEVIC

“Public Service Television in Bulgaria at the End of the Analog Age”, by Orlin SPASSOV

“From Transmission to the Public Good: Media Policy for the Digital Age in Croatia”, by Zrinjka PERUŠKO and Helena POPOVIC

“The Late Beginning of Digital Television in Serbia”, by Mirjana MILOŠEVIC and Tanja PETROVIC

“Will the Digital Revolution Be Televised? Concerns About the Future of Public Service Programming in Bosnia and Herzegovina”, by Adla ISANOVIC

Studies are available in English and Bosnian / Croatian / Serbian.

The project was carried out in the framework of the SEENPM activity plan and with the financial support from the International Media Support (Denmark). For further information please contact:

MEDIACENTAR Sarajevo; Kolodvorska 3; Sarajevo; Bosnia and Herzegovina.

Project co-ordinator: Adla ISANOVIC

The South East European Network for Professionalization of Media (SEENPM) , Vas u. 6/1/5, 1088 Budapest,  Hungary

Executive Director: Sándor ORBÁ