Opinion Poll Results on Media Trust and Media-Gender Issues presented by Ipsos Strategic Marketing

The reports featured here on the opinion poll provided by IPSOS are part of the research on media trust and media-gender issues within the EU-funded project Resilience – For Media Free of Hate and Disinformation, implemented in the Western Balkans and Turkey.  

The opinion poll was conducted in Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia, in February and March 2021.

The Ipsos data sets were analysed, discussed in the focus groups and included in the Resilience research reports on media trust and media-gender issues available on the SEENPM website.

Trust in the Media – Regional Comparative Technical Report

Trust in the Media in the Western Balkans – Narrative Report

Trust in the Media – Technical Report for Albania

Trust in the Media – Technical Report for Bosnia and Herzegovina

Trust in the Media – Technical Report for Kosovo

Trust in the Media – Technical Report for Montenegro

Trust in the Media – Technical Report for North Macedonia

Trust in the Media – Technical Report for Serbia

This series follows two previous research efforts within the same project, one examining hate and propaganda media models in the Western Balkans and Turkey, the other hate narratives in the Western Balkans and Turkey. The resulting publications are available at the SEENPM website.


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You can reach us at admin@seenpm.org for more information about the project.


Funded by the European Union

The regional program RESILIENCE: Civil society action to reaffirm media freedom and counter disinformation and hateful propaganda in Western Balkans and Turkey’ is implemented with the financial support of the European Union by partner organizations SEENPMAlbanian Media InstituteMediacentar Sarajevo, Kosovo 2.0Montenegrin Media InstituteMacedonian Institute for MediaNovi Sad School of JournalismPeace Institute and Bianet.

This article was produced with the financial support of the European Union. Its contents are the sole responsibility of SEENPM and do not necessarily reflect the views of the European Union.